The best way to understand signages is by gathering some inspiration through the existing ones. The composition of the signage much is such that it attracts attention, but also looks good while doing so. As far as the rule of one-thirds is concerned, it usually comes into play while designing huge signages over buildings or billboards or likes of these. Hence, proportion comes into play here when you derive forms from life-like objects. For example, toilet signages usually showcase a man and woman, or cafe signage could often sport a big cup of coffee with wafting steam. Most of the time, signages are graphical representations of 3D objects on 2D surfaces. A fairly few things that come in handy while designing signages are proportion and the rule of one-thirds. However, it is quite fun to design these signages that could direct the herds of people. A lot of designers struggle while working on signages due to the precision alongside creativity that the designs demand.
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